Privacy policy.

Last updated: 16 August 2026

1. About This Policy

Melae Eleve respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you:

  • visit www.melaeeleve.luxury;

  • contact or make an enquiry with us;

  • purchase a digital product;

  • book a consultancy service;

  • become a client;

  • make a payment;

  • subscribe to communications; or

  • otherwise interact with Melae Eleve.

For the purposes of applicable UK data protection legislation, including the UK GDPR and Data Protection Act 2018, the data controller is:

Melae Eleve, a trading name of Bood Branding Limited

Business address: 408 Oakwood Lane, Leeds, England, LS8 3LG
Company number: 15626843
Email: consult@melaeeleve.luxury
Website: www.melaeeleve.luxury

If Melae Eleve operates through a limited company, the registered company name, registered office and company number should also be inserted above.

2. Information We May Collect

The information we collect depends on how you interact with us.

Identity and Contact Information

This may include:

  • your name;

  • business name;

  • email address;

  • telephone number;

  • billing address;

  • social media handle; and

  • other contact information you provide.

Client and Project Information

If you enquire about or purchase consultancy or brand services, we may collect information including:

  • information about your business;

  • your brand;

  • business objectives;

  • target customers;

  • products or services;

  • strategy;

  • creative preferences;

  • questionnaires and discovery responses;

  • photographs and imagery;

  • documents and files;

  • website information;

  • project feedback;

  • consultation notes; and

  • other information required to provide the agreed service.

Transaction Information

We may process information relating to:

  • products or services purchased;

  • order value;

  • payment status;

  • invoices;

  • transaction references;

  • refunds; and

  • purchase history.

Full card information is generally processed by the relevant payment provider rather than being stored directly by Melae Eleve.

Website and Technical Information

When you use our website, information may be collected including:

  • your IP address;

  • browser type;

  • device information;

  • operating system;

  • pages visited;

  • referring website;

  • website activity;

  • approximate location derived from technical information; and

  • information collected through cookies or similar technologies.

Correspondence

We may retain communications including:

  • emails;

  • website enquiries;

  • project communications;

  • consultation correspondence;

  • complaints;

  • customer service enquiries; and

  • messages relating to purchases or services.

Marketing Information

Where applicable, we may record:

  • whether you have chosen to receive marketing;

  • communication preferences;

  • interactions with marketing communications; and

  • information relating to campaigns through which you reached our website.

3. How We Collect Information

We may collect information:

  • directly from you;

  • when you complete a website form;

  • when you purchase a product;

  • when you book or purchase a service;

  • during consultations and projects;

  • through our website and cookies;

  • through payment providers;

  • through service providers used to operate Melae Eleve;

  • through publicly available business sources where appropriate; or

  • where another person legitimately supplies information relevant to a project.

4. How We Use Your Information

We may use personal information for the following purposes.

To Provide Products and Services

We use information to:

  • process orders;

  • provide access to digital products;

  • manage enquiries;

  • prepare proposals;

  • deliver consultancy;

  • complete brand projects;

  • communicate with clients;

  • provide customer support; and

  • fulfil our contractual obligations.

The lawful basis will normally be that processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.

To Process Payments

We use transaction information to:

  • process purchases;

  • confirm payment;

  • issue invoices;

  • administer refunds;

  • reconcile accounts; and

  • maintain appropriate financial records.

Payment processing is carried out using third-party providers as described below.

To Operate and Improve the Website

We may process information to:

  • maintain our website;

  • protect website security;

  • understand technical performance;

  • diagnose problems;

  • analyse how the site is being used;

  • improve customer experience; and

  • improve our products and services.

Where non-essential analytics or similar technologies require consent, they will be used in accordance with the choices you make through our cookie controls.

To Respond to Enquiries

We process information supplied through enquiries so we can:

  • understand what you need;

  • respond to your request;

  • assess whether Melae Eleve is suitable for your project; and

  • provide information about relevant services.

Marketing

Where permitted, we may use your information to send communications about Melae Eleve products, services, launches and other relevant updates.

Where consent is required, we will ask for it.

You may unsubscribe from marketing at any time.

Withdrawing from marketing does not prevent us from sending transactional or service-related messages that are necessary in connection with an order or existing client relationship.

Business Administration and Legal Obligations

We may process information where reasonably necessary to:

  • maintain accounts;

  • keep appropriate business records;

  • prevent fraud;

  • protect our intellectual property;

  • establish or defend legal claims;

  • comply with taxation and accounting requirements;

  • comply with legal or regulatory obligations; and

  • protect Melae Eleve and its customers.

5. Squarespace

The Melae Eleve website is hosted by Squarespace.

Squarespace provides the infrastructure through which our website is displayed and operated.

When you visit the website, Squarespace may process visitor information on our behalf to provide, secure and maintain the site.

This may include information such as:

  • information about your browser, network and device;

  • IP address;

  • website activity;

  • pages visited; and

  • information relating to how you interact with the website.

Squarespace also provides website analytics and related functionality.

Where analytics or performance cookies require consent, their use will depend on the cookie choices you make.

6. Payment Processing

Melae Eleve uses third-party payment services to process purchases.

Depending on the payment method selected, these may include:

  • Square

  • Apple Pay

  • Google Pay

  • Klarna

Square

Square is used as a payment processor for Melae Eleve.

Where you make a payment through Square, information necessary to administer and secure the transaction may be processed by Square.

This may include:

  • your name;

  • contact information;

  • transaction details;

  • amount paid;

  • billing details;

  • payment method; and

  • information required to authenticate or protect the transaction.

Melae Eleve does not ordinarily need to receive or store your complete payment card details where those details are processed directly through Square.

Apple Pay

Where available, you may choose to make payment using Apple Pay.

Apple Pay is a digital wallet payment method.

Where selected, Apple and the relevant payment infrastructure process information necessary to authenticate and complete the transaction.

Apple's own privacy terms apply to information it independently processes in connection with Apple Pay.

Google Pay

Where available, you may choose to make payment using Google Pay.

Google Pay is a digital wallet payment method.

Google and the relevant payment infrastructure may process information necessary to authenticate and complete your transaction.

Google's own privacy terms apply to information it independently processes through its services.

Klarna

Where Klarna is offered and selected at checkout, Klarna may independently collect and process information in order to provide its payment services.

Depending on the Klarna product selected, this may include information needed to:

  • identify you;

  • administer the payment;

  • assess eligibility;

  • prevent fraud;

  • manage the transaction; and

  • comply with Klarna's legal and regulatory obligations.

Klarna's own privacy notice and applicable payment terms govern its independent use of your personal information.

7. Other Service Providers

We may share relevant information with trusted third parties where necessary to operate Melae Eleve.

These may include providers of:

  • website hosting;

  • payment processing;

  • email and communications;

  • cloud storage;

  • accounting;

  • customer management;

  • analytics;

  • professional advice;

  • project support; and

  • technical services.

We only disclose information where there is a legitimate reason to do so and expect service providers acting on our behalf to handle information appropriately.

8. We Do Not Sell Your Personal Information

Melae Eleve does not sell your personal information to advertisers.

Information may be disclosed to third parties where required to provide a service you have requested, operate our business or comply with the law.

9. Cookies

Our website uses cookies and similar technologies.

These may be used to:

  • operate the website;

  • maintain security;

  • remember preferences;

  • operate ecommerce and checkout functionality;

  • understand website performance; and

  • where permission has been given, support analytics or marketing.

Further details can be found in our Cookie Policy.

You can manage non-essential cookie choices through the cookie controls available on our website.

10. International Transfers

Some of the third-party technology companies used to operate Melae Eleve may process information in countries outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps where required under UK data protection law to ensure that an appropriate mechanism or safeguard applies.

11. How Long We Keep Information

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, contractual and legitimate business requirements.

As a general guide:

Client and Transaction Records

Client, contractual and transaction records may be retained for up to six years following the end of the relevant relationship where appropriate for contractual, taxation, accounting, insurance or legal purposes.

Enquiries

Information relating to enquiries that do not proceed may generally be retained for up to 12 months from the last meaningful interaction unless there is a legitimate reason to retain it for longer.

Marketing Information

Marketing information may be retained until you unsubscribe or until we determine that it is no longer required.

We may retain limited information recording an unsubscribe request so that your preference continues to be respected.

Project Material

Project information may be retained where reasonably necessary to:

  • maintain business records;

  • provide ongoing support;

  • evidence work completed;

  • manage intellectual property;

  • defend legal claims; or

  • maintain an appropriate project archive.

12. Security

We take reasonable organisational and technical measures to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • alteration;

  • disclosure;

  • misuse; and

  • destruction.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you the right to:

  • request access to personal information held about you;

  • request correction of inaccurate information;

  • request deletion of certain information;

  • request restriction of processing;

  • object to certain uses of your information;

  • receive certain information in a portable format; and

  • withdraw consent where we rely on consent.

Not every right applies in every circumstance.

To exercise a data protection right, contact:

consult@melaeeleve.luxury

We may ask for information reasonably necessary to verify your identity before responding.

14. Marketing Preferences

You may unsubscribe from marketing communications at any time by:

Your decision to unsubscribe from marketing will not prevent us from sending information that is necessary to fulfil an order, administer an account, deliver a project or otherwise perform a contract with you.

15. Children

Melae Eleve's website, products and consultancy services are intended for adults and business users.

We do not knowingly market our services directly to children.

16. Complaints

If you have concerns about our handling of your personal information, please contact:

consult@melaeeleve.luxury

We would appreciate the opportunity to address the issue directly.

You also have the right to complain to the Information Commissioner's Office, the UK regulator responsible for data protection.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Melae Eleve is not responsible for the privacy practices of independently operated third-party websites.

We recommend reviewing the privacy information provided by those organisations before supplying personal information.

18. Changes to This Policy

We may update this Privacy Policy when:

  • our services change;

  • our website changes;

  • we introduce new technology or suppliers;

  • our processing activities change; or

  • legal or regulatory requirements change.

The latest version will be published on www.melaeeleve.luxury and the date at the top of this Policy will be updated accordingly.

19. Contact

For questions about this Privacy Policy or the way Melae Eleve handles personal information, contact:

Melae Eleve
Email:consult@melaeeleve.luxury
Website:www.melaeeleve.luxury