Somewhere Between What You Built and What It Became
You begin to realise that a beautiful brand and a strong business are not automatically the same thing. You see how often businesses spend money fixing the visible problem because the invisible one is harder to name…
Branding starts with a feeling.
If you didn’t have the feeling you wouldn’t have the idea. It’s the feeling you want others to feel when they invest, it’s the feeling you want to feel when you sell. That feeling is branding.